The program was amplified via custom content, a custom video series, co-branded promotions, and multi-channel social amplification.To support the theatrical release of Unfinished Business, developed “Real Translator’s Guide: Playmate Edition” custom marketing program, a socially-driven program that tapped into Playmates to highlight the international themes of the film.
Free from the grips of network censors, the show was a revolution, putting it all out there without any apologies.\r\n\r\n\r\n\r\n","title":"The Best Way to Watch Sex and the City Is in Its Original Glory","type":"text"}},"band":"Inline Video Hero"}"Experience New York City the way Carrie and the girls do with the official Sex and the City tour.\r\n","type":"text","align":"right","title":"Follow in Carrie's Footsteps"}},"band":"Promotional Single Item"}"Love is pain and pain is funny.
Sarah Jessica Parker and Thomas Haden Church star in this biting comedy series about the lows and lower lows of a very long divorce.\r\n","href":"/divorce","type":"text","title":"Divorce"},],"header":},"band":"Basic Card"}"The Comeback Also from award-winning writer Michael Patrick King comes the hilarious story of Valerie Cherish (Lisa Kudrow), an actress desperate to revive her career, who agrees to star in a reality show.
The program was complemented by a variety of digital, event and social activations.
Playboy and Showtime joined forces for a custom marketing program designed to drive awareness and social chatter around the Season 1 premiere of DICE.
Cattrall retweeted a post Perez Hilton wrote on Twitter that read, "RT if you think #Sex And The City should make a third movie and just kill @Kim Cattrall's character!